Marketing Research Cluster | Publications and Scholarly Activity

Publications & Scholarly Activities | 2023 - 2025

View our members' scholarly activities and research outputs, including peer-review journal articles, books, book sections, conference papers, research grants and projects.

2025

Glowka, K. (2025) 'Invisible and Visible Borders: Negotiating Belonging as a Polish Woman Academic in Post-Brexit Britain', in Rydzik, A. and Gebbels. M. (eds.) Central and Eastern European women academics: Making Britain Home, London: Routledge, forthcoming. (Accepted)
Vacca, A., Glowka, K. (2025) The Role of Public Involvement in Achieving Net Zero Goals. Journal of the British Academy, forthcoming. (Accepted)
Mak, C. K. Y. and Xu, J. (Bill) (2025) The role of pre-migratory aspirations-capabilities in shaping post-migratory agentic socialisation and the pursuit of belonging: A comparative study of Mainlander and Taiwanese Chinese migrants in Hongkong. in , Special Issue , 15 (1-2), 129- 152.
Zaman, M., Hasan, P.R., Vo-Thanh, T., Shams, R., Rahman, M. and Jasim, K.M. (2025), "Adopting the metaverse in the luxury hotel business: a cost–benefit perspective", , Vol. 37 No. 4, pp. 1309-1331.

2024

Bosworth, G. Price, L. Ardley, B. Westwood C (2024), Examining the need for organisational learning and entrepreneurialism to meet the changing roles and expectations of rural and agricultural shows in the UK. Journal of Rural Studies Vol 106, (Feb) 
Ardley, B., & Hardwick, J. (2024). Business Models and Revenue Generation: Conceptualising the Development of Economic Value for Online Member Owned Communities. Open Journal of Business and Management, 12, 1429-1446. 
Nguyen, N.T. and Hassan, L., 2024. 
Ardley, Barry; Hardwick, Jialin (2024). The Honeycomb and the SME: Facilitating Growth Through Social Media in a High Technology Enterprise. University of ɫ��ɫ. Journal contribution. https://hdl.handle.net/10779/lincoln.28369511.v1
Ellis-Vowles, V. (2024) The publican suggested leaving his pub using two words containing three f’s: Learning from difficulties in recruiting participants. SAGE Research Methods Case Studies.
Glowka, K. (2024) Creating commercial mythologies with experiential marketing: artistic advertisements as myths. Semiotics and Visual Communication IV, pp. 240-255.
Doan, L. T. M., Rahman, M., & Vo, X. V. (2024). Mitigating overconsumption through mindfulness: the role of cashless payments in impulsive buying and sustainable consumer behaviour. Journal of Chinese Economic and Business Studies, 23(2), 209–232.

2023

Arzuaga, S., Gandolfi, F., & Johnston, T. (2023). . European Economic Letters (EEL), 13(5), 951-961.
Nguyen, H.T. (2023). 
Ardley, B. Hunt, A. Taylor, N. (2023). Knowledge Acquisition and Client Organisations: Case Study of a Student as Producer. International Journal of Educational and Pedagogical Sciences Vol:17, No:8 pp 517-21 
Glowka, K. (2023) 'The rhetoric of visual representations: visualizing the COVID-19 pandemic in Polish media', in Vakoch, D.A., Pollock, J.C., and Caleb, A.M. (eds.) COVID communication – exploring pandemic discourse. Springer Nature, pp. 89-99.